Understanding your audience
Who are my target audience?
Insight tool: Audience demographics dashboard
Provides a comprehensive demographic and lifestyle profile of an audience you’re interested in and can be used to inform your media plans.
Who should I be trying to conquest? What are customers looking at when they look at my model?
Insight tool: Real-world competitor set
Analysis of real-world competitor sets based on the number of model ad views across a 3-month period. Shows competitor movement, competitor lead performance and ad view performance.
How aware are consumers about my brand?
Insight tool: Consumer search dashboard
Provides detailed information on search trends for your brand and models.
Understanding how effective your media spend is
Has my media spend generated a response?
Insight tool: Media response dashboard
Provides a unique and robust insight into how well brand media expenditure has stimulated interest in your brand and models.