Inform the UK’s most active car buying audience about your new model and influence them ahead of launch.
Raise immediate awareness for a new model before it’s launched
Target car buyers interested in your brand but unaware of the new model coming
Create an audience of hot leads
A fully integrated search experience for maximum visibility
A branded content hub containing rich information about your model, increasing familiarity and consideration
A bespoke segment of interested consumers to retarget with tactical messaging
How does it work?
Shoppers searching for your brand will see the promoted model at the top of the model filter dropdown.
High Impact Native
Shoppers selecting your new model are directed to the search results page where they are served a high impact native format containing more information on your model. Note: they will be able to browse new car stock as it becomes available.
Shoppers clicking on the native unit are directed to a branded content environment where they can explore your new car in more detail and take a number of actions (subject to your brand objectives).
Throughout the Pre-Launch period, we can build bespoke audience segments to enable you to retarget these qualified car buyers when your new model has launched.