Auto Trader, Brand Solutions

Brand Partnerships

Utilising Auto Trader in-house experts to create unique video content, immersive digital brand hubs and intelligent media plans to deliver against your business objectives.

Ideal to:

  • Boost brand familiarity and consideration
  • Increase model searches
  • Enhance understanding of model attributes
  • Expand away from other existing models

How does it work?

  1. Shoppers land on the Auto Trader homepage on mobile, tablet and desktop

  2. Shoppers are then directed to the branded content via the editorial homepage unit or via InSearch when searching for the desired make and model. Social assets can also be included

  3. Shoppers interact with the context and are directed to a relevant landing page e.g. new car stock listings

Reporting metrics

  • Unique users
  • InSearch ad impressions
  • Page views
  • Click Through Rate (in content)
  • Dwell time
  • Video views

For more information download our ad specs below

Download spec

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